The Honolulu Advertiser

Wednesday, January 2, 2008

New PRstore brings marketing to masses

By Mark Doyle

HONOLULU — Hawaii’s first PRstore, a marketing superstore concept that caters to small business, recently opened on South King Street in Puck’s Alley, joining dozens of PRstores across the country.

“We are democratizing marketing the way Henry Ford democratized the automobile industry — we are making marketing affordable for everyone,” said David Patterson, who manages the PRstore in Honolulu. “We don’t consider ourselves as competitors among Hawaii’s big agencies. We are filling a void. We are here to serve those who cannot afford marketing support from the bigger agencies.

“I really believe in this concept because, when working for big agencies in the past, I witnessed small customers being turned away.”

The marketing ideas, concepts, services, products and tools offered by the PRstore are still of big business quality, but at small business price rates, making it perfect for nonprofits, start-ups, small businesses, individuals and big businesses trimming budgets, Patterson said.

The PRstore promotes itself as specializing in affordable marketing products in a friendly, retail walk-in environment.

A complete “one-stop shop,” the company offers an a la carte menu of marketing products that includes logo design, brochures, Web sites, rack cards, direct mail, LogoSTUFF (pens, coffee mugs, apparel, etc.), print ads, press releases, and radio and television ads.

For more information, call 225-4283 or go online to www.prstore.com.