Boyd Management
Client Profile:
A real estate development and property management company operating in and around Columbia, SC.
Challenge:
Boyd Management wanted to generate awareness and excitement around 900 Pulaski, a new, high-end development they were building in the heart of downtown Columbia. However, since construction was still in its infancy, there were no finished models to show potential residents. Without actual homes to show, Boyd Mgt. came to PRstore seeking an informative web site to help spread the word about their latest development.
Engagement/Results:
After determining what Boyd Management’s objectives were, PRstore created a multi-faceted marketing solution that not only featured a website, but included the necessary web-drivers to push people to the site. These web-drivers included a billboard in downtown Columbia as well as brochures that are being used both in the field and by on-site sales agents.
Even though 900 Pulaski is still under development, Boyd Management was so happy with the response generated by their marketing materials that they’ve already engaged PRstore to begin working on the marketing solution for their next building development, Windsor Shores.
Solution package includes:
• updated logo
• web site (customized w/Flash animation)
• billboard
• brochures
