Gliatas Construction
Client Profile:
An Ohio construction company that specializes in complex kitchen and bathroom remodeling.
Challenge:
With over 20 years in the business, Gliatas Construction was interested in targeting a more affluent group of homeowners who were planning large-scale renovations to their homes.
Engagement/Results:
After spending some time with the client getting to know their business, sales process and how they’ve marketed themselves in the past, PRstore determined that Gliatas needed to upgrade their existing logo and web site in order to appeal to their new homeowner target. In particular, their web site needed to have better examples of previous work (before and after photographs) and had to better define the Gliatas Construction “process” for potential new clients. In addition, PRstore created a pop-up vertical banner display that Gliatas could easily transport and use as a marketing tool at trade shows.
Gliatas Construction now utilizes PRstore as a consultant before making their marketing decisions, even scheduling meetings at PRstore so that the their PRstore team can be involved. Gliatas is also launching a side business in a similar industry and PRstore has developed the logo and will soon begin work on the Internet marketing strategy and website.
Solution package includes:
• updated logo
• customized web site
• trade show display
