DesignCentral is PRstore's centralized production team which serves all PRstores around the country, assuring the quality and consistency of our marketing products nationwide.

As a PRstore client, you have at your service an entire in-house staff of copywriters, designers, promotions experts and other specialists needed to make your marketing program successful. PRstore DesignCentral offers creative resources on a par with large ad agencies and PR firms -- far beyond what you would expect to find in a retail, storefront operation. We provide quality and quick turnaround, and you review and approve the product every step of the way.

All of our work is customized for each client. There's no template or cookie-cutter approach to projects. One of our copywriters will contact you within 48 hours after you place your order to begin developing custom text. After approval by you, the text goes to a top-level designer to be turned into a first-class marketing piece - one you will be proud to show your clients and prospects. Based on our experience, you'll also tell a friend who will come to PRstore for one of their own.

DesignCentral is committed to providing high quality at an affordable price. Our Quality Assurance program has been developed to respond to the most demanding situations posed by our small business clients while ensuring ongoing quality for all projects on a day-to-day basis.

Need proof? Just look at the samples in your local PRstore.



How DesignCentral Works

When a job arrives at DesignCentral, it is immediately logged in by the DesignCentral coordinator who assembles all information related to the job in a single folder and directs the job to the appropriate part of DesignCentral.

At the same time, it is entered into the Job Status Report which is updated daily. This report assists store owners in knowing what stage of production the job is in. It also serves as a handy reference when a client calls to find out job status. DesignCentral also provides job-tracking updates via emails regarding job scheduling, production progress and printing completion.

· If a job requires copywriting, a writer from DesignCentral will contact the client within 1-2 business days from the date of the order to obtain information or set up an appointment for a discussion about the job.

· After interviewing the client, the writer drafts the text within 3-4 days for review by the store and the client. The text is e-mailed to the PRstore Marketing Consultant for review. If approved, the Marketing Consultant will forward the text to the client. After review and comments, approved text is finalized at the PRstore.

· After text approval, design and layout begins. This takes 3-5 days on most projects.

· The finished layout is sent to the PRstore for review, approval or comment by the client. Once finalized, the job goes to print or to the client for use as needed.

All printing is done through DesignCentral to guarantee the highest printing quality consistently to every customer at every PRstore. DesignCentral stands behind every job guaranteeing total client satisfaction. We use many different types of printers throughout the United States who match our standards of quality and meet our pricing criteria, giving our clients the most competitive prices available. Our designers have been trained in print production and thoroughly understand the printing process. They direct the printing management for all jobs. Printing is delivered directly to your local PRstore from the printer.